Apolaki — Go-to-Market Strategy

The scoreboard

Six numbers we run the company on

Where we are today, and the north star we build toward. Model figures are targets, not results — every one traces back to installed kilowatts.

kWp installed / month

50 kWp

Today: 25 kWp in pipeline (5 installs)

35 brokered + 15 stock-enabled

Cost per kWp installed

₱50k

Market 2026: ₱55k–₱75k / kWp

Up to 33% below market

Inventory in SKU (revolving)

₱750k

Rotates monthly — buy → install → recover → restock

Working capital, not fresh cash

Value ploughed back

100%

of profit retained — fund grows, never withdrawn

Compounds the stock engine

Homeowners signed up

5,000▲

Today: 200+ interested users

12-month target

Installers & financiers

20▲

Today: 2 installer partners onboarded

Recruiting now

Targets are illustrative planning assumptions for a Metro Manila launch — replace with live figures as we scale.

Why now

The demand is already here. The friction is the market.

Filipinos pay the highest power prices in ASEAN and solar now pays back in about three years. Interest is overwhelming — but confusion, distrust and a fragmented installer market stall the decision. That gap is exactly what Apolaki is built to close.

82%want solar energy

20%have firm intent to install

A 62-point intent gap. The Ateneo de Manila study found trust, warranty clarity and installer quality weigh as heavily as price. Apolaki turns a confusing, sales-driven journey into one clear, bill-backed decision.

Source: Palanca-Tan, Ateneo de Manila University, Challenges in Sustainability, 2024 (n=403).

₱14.48

Meralco residential rate / kWh (June 2026) — the Philippines has ASEAN's highest power prices

Meralco advisories, 2026

3.1 yrs

Residential solar payback, down from ~4 years in 2025

Ember / IEMOP, 2026

17,175

Net-metered customers nationwide — vs >2.5 GW of Metro Manila rooftop potential

pv magazine, 2025 · ADB/IFC (indicative)

+899 MW

Solar added in 2025 (3,892 MW cumulative) — a market inflecting

pv magazine, 2026

The model

Two engines. One flywheel.

Apolaki owns the customer relationship and orchestrates trusted third parties — it never competes with installers. One engine is asset-light and scales on trust. The other puts our own working capital to work, buying at leverage so consumers pay less and installs happen faster.

Engine 1 · Brokered

35 kWp / mo

The asset-light marketplace

A free, bill-backed assessment qualifies homeowners on savings, roof suitability and financial readiness — then matches only install-ready projects to verified installers.

Homeowners are free; installers pay a success fee per completed install
Scales on data and trust, not on capital
Every install feeds reviews, referrals and lead quality

Engine 2 · Stock-enabled

15 kWp / mo

The stock-leverage engine

Apolaki holds a revolving inventory of panels, inverters and batteries. Buying in volume earns leverage — better pricing and no supply delays — so consumers get best value and installs close faster.

Buying leverage bends the installed price toward ₱50k/kWp
Stock on hand removes weeks of procurement lag
Funded by a rotating ₱750k fund that compounds on retained profit

The consumer payoff

Leverage becomes a lower price on the roof

₱ per kWp installed

Market (2026)

₱55k–₱75k

typical

Apolaki target

₱50k

best value

That delta is the value we create — up to a third off the installed cost, passed to the homeowner, which shortens payback and pulls more of the 82% across the line. Market range: SolarPH / LakaSolar installer guides, 2026 (indicative).

Value creation from Apolaki itself

A fund that rotates — and compounds.

The ₱750k isn't fresh cash burned each month. It's working capital that turns over with every install and grows because we never take profit out — we plough it straight back into more stock, more leverage, lower prices.

1

Rotate. Stock is bought, deployed on an install, and the cash returns — the same peso works many times a year.

2

Retain. 100% of profit is reinvested, so the fund gets bigger every cycle without a fresh capital call.

3

Compound. A larger fund buys deeper — more leverage, better prices, faster adoption, more profit to plough back.

Revolving stock fund · illustrative

Shape is illustrative of the compounding mechanism — actual slope tracks install volume and take-rate.

The compounding loop

Every install makes the next one easier — and cheaper.

A two-sided marketplace compounds on its own: more installs build trust that brings more homeowners and more installers. Apolaki's stock engine adds a second loop — more volume buys more leverage, which lowers price, which drives more installs.

1

Installs generate trust.

Verified installs, reviews and a platform guarantee turn a distrusted purchase into a confident one.

2

Trust pulls both sides in.

More homeowners arrive; more installers want the qualified, ready-to-buy leads.

3

Volume buys leverage.

The stock engine turns rising volume into better equipment pricing — a second, reinforcing loop.

4

Lower price accelerates adoption.

Cheaper, faster installs shorten payback and convert more of the 82% — and the loop tightens.

The GTM engine

Back-solved from installs — not vanity metrics.

We start at the north star and work backwards. Ten installs a month (50 kWp) sets the qualification, matching and marketing each stage has to deliver. An invoice is a metric; a like is not.

Reach & educate Facebook + Google Search / SEOHigh intent

Free bill-backed assessment savings, system size, roof, paybackQualified

Readiness & financing check only install-ready projects passReady

Matched to verified installer + stock-enabled priority installsMatched

Installed — value realised 10 installs / mo · 50 kWp₱ earned

Facebook 70%

Awareness, education and demand generation — the top of the funnel where hesitation is addressed.

₱7,000

monthly budget

₱1,424

derived CAC

Google Search & SEO 30%

Captures high-intent households actively searching for solar — the sharpest, lowest-funnel demand.

₱3,000

monthly budget

₱1,440

derived CAC

₱10,000/month blended acquisition → a derived CAC of ~₱1,429 per completed install, against ₱12,500 of commission revenue.

Unit economics

₱1,429 to acquire. ₱12,500 to start.

Success-based revenue keeps acquisition honest, and the relationship expands well past the first install into monitoring, financing and maintenance.

₱1,429 → ₱12,500

Cost to acquire a completed install → commission earned on it (≈8.7× first-order)

₱250k

Average project value (ACV)

5%

Success fee per completed install

₱1.05M

Brokered commission run-rate / year

10 / mo

Installs at north star — 7 brokered + 3 stock-enabled

Revenue mix at scale

Target share per stream — success fee is the core; the rest deepens lifetime value.

Success fee / install 60%

Installer subscription 18%

Financing spread 12%

Guarantee / insurance 7%

Listings / data 3%

Proof · live product

Not a deck — a working product at apolaki.ai

Homeowners already get a personalised solar readiness report before they talk to anyone. Installers receive structured, qualified profiles instead of cold, incomplete inquiries.

Apolaki solar results screen showing system size, savings and payback

Solar readiness report

System size, savings, payback — instantly

Financing preview

Monthly payment vs. bill savings

After-sales monitoring

The relationship that lifts lifetime value

Traction

Early, real, and compounding.

200+

Interested homeowners signed up

2

Installer partners onboarded

5

Installations in the pipeline

Live

Product shipped at apolaki.ai

Partner with us

We're recruiting installers and financiers.

Apolaki is building the trusted rails for residential solar in the Philippines. If you install, finance, or invest in clean energy, there's a seat at this table.

Installers

Qualified, ready-to-buy leads with a full solar profile — lower CAC, less pre-sales grind, one tool to quote, win and manage jobs.

Financiers

A standardised, de-risked solar profile per customer — the technical and financial signal to underwrite faster and reach more borrowers.

Investors

A capital-efficient GTM with a compounding stock engine — every peso of profit reinvested to widen the moat and lower the cost of solar.

Contact us

apolaki.ai · Metro Manila, Philippines